11 Great Interchangeable-Lens Cameras for Entry-Level Shooters

You can thank (or curse at) the smartphone for disrupting these time-honored parameters, but casual shooters moving up to “real cameras” are now more focused on enhancing their creative potential than getting basic features at bargain prices.

These emerging enthusiasts are a demographic sweet spot for retailers because they’re very likely to expand their involvement with photography. That means they’re highly motivated to acquire additional lenses, more advanced high-ticket cameras and various accessories going forward. The most effective strategy in establishing long-term relationships with this key demographic is to get to understand their priorities and become a purveyor of expert advice and empathetic encouragement, as well as imaging equipment and services.

A great place to start is by perusing the carefully selected list of interchangeable-lens cameras below, many of which come in both black and silver versions for personalization. All of them also deliver outstanding image quality and advanced feature sets. And they are all aimed at satisfying folks that are likely to become your best customers.

  ILCs for Entry-Level Photographers

Olympus OM-D E-M10 Mark II

This upgraded, broad-spectrum OM-D model provides many key features of the flagship Micro Four Thirds-format Olympus OM-D E-M1 Mark II. It does so in a handsomely portable, high-value package. The ILC incorporates a 16.1 megapixel Live MOS sensor that works with a state-of-the-art Olympus TruePic VII sensor to produce sharp full-resolution images at a blistering 8.5 frames per second (fps). It additionally provides ISO settings to 25,600 for low-light performance and has a built-in 5-axis sensor-shift image stabilization (IS) system engineered to deliver a 4-stop anti-shake advantage in handheld shooting.

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Olympus OM-D E-M10 Mark II

The MFT camera can capture Full HD 1080p video at up to 60 fps and has a responsive 81-point “FAST” AF system. It also boasts a 2.36M-dot electronic viewfinder (EVF) with a remarkable 120-fps refresh rate. A 3-inch, 1.04M-dot, tilting touch-screen LCD with touch AF complements the EVF.

Other features include: a top shutter speed of 1/16,000 sec; 14 art filters; a 4K time-lapse movie mode; and an integrated flash. Wi-Fi connectivity aids in easy sharing and remote shooting via smartphones. With M.Zuiko 14–42mm EZ lens, $599.99. olympusamerica.com

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